About the instructor

Course Provider

Professional Development Consortium

Founded in 2012, The Professional Development Consortium was developed from a large-scale university research project based at Kingston University Business School. The research explored professional development, adult education, and training, and provided a strong academic platform for the Consortium. The Consortium works with a range of educational organisations, training providers, professional bodies, associations, and third sector organisations, and has accredited over 1000 organisations and individuals.

Course Curriculum

  • 1

    Training - Module 1: Becoming An Educational Authority

    • Welcome

    • Lesson 1.1 - Crafting Your Message Part 1 of 2

    • Lesson 1.2 - Crafting Your Message Part 2 of 2

    • Lesson 1.3 - Roadblocks and Wrap Ups
  • 2

    Training - Module 2: Finding Your Clients

    • Welcome

    • Lesson 2.1 - Getting Started

    • Lesson 2.2 - Proven Ways to Get Clients

    • Lesson 2.3 - Referral Partnerships

    • Lesson 2.4 - To Niche or Not to Niche

    • Lesson 2.5 - Overcoming Roadblocks
  • 3

    Training - Module 3: Getting the Yes

    • Welcome

    • Lesson 1.1 - 5 Keys to Sales Success

    • Lesson 1.2 - How to Lead a Prospect Call

    • Lesson 1.3 - Overcoming Rejections
  • 4

    Training - Module 4: Collecting Testimonials and Referrals

    • Welcome

    • Lesson 1.1 - Powerful Testimonials

    • Lesson 1.2 - Easy Referrals

    • Lesson 1.3 - Roadblocks and Wrap Up
  • 5

    Training - Module 5: Creating Engaging Content

    • Welcome

    • Lesson 1.1 - Pick Your Platform

    • Lesson 1.2 - Create Engaging Content

    • Lesson 1.3 - Structuring Your Content

    • Lesson 1.4 - Roadblocks and WrapUp
  • 6

    Marketing - Module 1: Facebook & LinkedIn Organic

    • Welcome To The Program

    • Lesson 1.1 - Facebook Social Media 101

    • Lesson 1.2 - Getting Set Up

    • Lesson 1.3 - Creating & Posting Content

    • Lesson 1.4 - Keeping It All Organized

    • Lesson 1.5 - LinkedIn Social Media 101

    • Lesson 1.6 - Getting Set Up on LinkedIn

    • Lesson 1.7 - Creating & Posting Content

    • Lesson 1.8 - Messaging on LinkedIn

    • Lesson 1.9 - Following Up With Organic Prospects On LinkedIn
  • 7

    Marketing - Module 2 - Facebook & LinkedIn Advertising

    • Lesson 2.1 - Facebook Advertising 101

    • Lesson 2.2 - Using the Ads Manager

    • Lesson 2.4 - Launching Your First Facebook Ad

    • Lesson 2.5 - Making Your Ads Profitable

    • Lesson 2.5 - Making Your Ads Profitable

    • Lesson 2.6 - BONUS - Messenger Bots

    • Lesson 2.7 - LinkedIn Advertising 101

    • Lesson 2.8 - Using The LinkedIn Ads Manager

    • Lesson 2.9 - Creating Your LinkedIn Audience

    • Lesson 2.10 - Launching Your First LinkedIn Ad

    • Lesson 2.11 - Leveraging InMail Ads
  • 8

    Marketing - Module 3: Website Setup

    • Lesson 3.2 - How Websites Work

    • Lesson 3.4 - How To Structure Your Website For Exposure
  • 9

    Marketing - Module 4: Website Traffic

    • Lesson 4.1 - What is SEO and Organic Traffic?

    • Lesson 4.2 - Unlocking Your Site for Organic Traffic

    • Lesson 4.3 - Google Webmaster Tools

    • Lesson 4.4 - Your Editorial Calendar
  • 10

    Marketing - Module 5: Additional Social Platforms

    • Lesson 5.1 - Instagram

    • Lesson 5.2 - Twitter

    • Lesson 5.3 - Snapchat

    • Lesson 5.4 - Quora

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